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‘Sales’ should be seen as a force for good, if you sincerely believe that the customer’s best interests are your principle concern. This is a lot easier to say though, than it is to do.
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To make your sales training initiatives stick, and to visibly see the positive impact on your top and bottom line, it requires a consistent commitment to adopting those desired behaviours.
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Account planning always seems to be a thorny issue for so many sales originations. Yet it is a fundamental business practice to protect and grow strategic business relationships, because the relationships you have with your customers are your primary business assets.
Consistent high performance is not the result of chance, just as excellence is never accidental.
Today’s business environment requires salespeople to hone and master their professional craft, so that they can out-think and out-execute the rest.
We show you how to embed the know-how and tools to sustain behavioural shifts that create sales success.
